What The Hack SEO IS? Why Should I Care About It in 2021?

 At some point it becomes clear to all site owners that they cannot abandon search engine optimization. Web resources are created to be visited by the target audience. You can attract users through advertising, but it's too expensive. And search engines (SE) are the most promising source of high-quality natural traffic.

It may seem that independent website promotion from scratch is available to everyone. But in practice, it turns out that this is a complex and multi-vector process that requires knowledge and time. 

This understanding is often combined with a desire to save money. As a result, site owners can get to freelancers who guarantee fast and inexpensive website promotion in Google and Yandex search engines. 

Incorrect actions may result in the imposition of PS sanctions on the site or the complete exit of the web resource from the index.

How search promotion should be done from scratch

After such typical mistakes, site owners understand that website promotion from scratch cannot be a cheap and quick event, which means that it is worth contacting specialized SEO studios and agencies.

Today, the development and complication of search engine ranking algorithms has led to a real revolution in search engine optimization. If a few years ago you could buy several dozen junk links to get into the top, today you can only get the imposition of sanctions for this.

Now SEO is a large-scale complex work in which multidisciplinary specialists are involved, namely:

• SEO-optimizers,

• analysts,

• copywriters,

• content managers,

• programmers,

• experts in traffic and conversion growth,

• designers.

It becomes clear that it will be difficult for one person to cope with the quality of the work that a whole team of professionals performs in the studio.

How does the promotion work in a good SEO agency

1. Cooperation begins with a meeting with a client. During the communication, the business owner fills out a brief, which clarifies information about the company's field of activity, advantages, competitive environment, USP (unique selling proposition). A portrait of a typical representative of the target audience (CA) is also compiled. All this helps specialists understand how to effectively attract traffic from the Internet and set up communication with target audience.

2. Experts draw up a comprehensive promotion strategy   and an action plan, which consists of the following points:

• search engine promotion of a site from scratch,

• content marketing,

• promotion in social networks,

• use of contextual advertising.

Search engine optimization includes the formation of a semantic core from keywords, filling in metadata, buying links, improving behavioral factors and eliminating various errors. At this stage, unique and optimized texts are published on the website's web pages.

Content marketing involves the process of creating texts that effectively lead the user along the sales funnel to take the targeted action. Using this technique allows you to increase conversion by 50-70%.

Today, the presence of social signals is essential for PS when ranking. Therefore, effective SEO is combined with promotion in popular social networks (SMM marketing).

A contextual advertising campaign strategy is configured in Google Adwords and Yandex.Direct services.

If we talk specifically about the search engine promotion of a site from scratch, then the step-by-step scheme of the process looks like this:

• SEO and technical audit. A detailed analysis of all technical issues allows you to compile a complete list of errors for their further elimination;

• internal optimization. At this stage, a semantic core is formed, keys are distributed, and content is optimized;

• external optimization. A gradual build-up of the link mass with high-quality backlinks is carried out;

• final adjustment. Analysis of behavioral factors is performed. This allows us to identify weaknesses in usability and content that lead to rejections.

We can conclude that it is better to entrust the promotion of a site from scratch to professionals. In the medium term, this solution will prove to be more reliable and profitable.